Online Magazine for applied technology in Consumer Goods

Online Magazine for applied technology in Consumer Goods

Online magazine sharing news, stories, use cases and business examples for applying modern technology in sales and marketing functions with a focus on the consumer goods industry.

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Issue November 2015

partially also around Oracle technology e.g. Oracle Social to extract data from data platforms, covered in the following story of Dr. Pepper Marketing here.

To make it all happen the company looked to Oracle CX Cloud, including Marketing Cloud (Blue Kai), Social Cloud, and Data Cloud (Datalogix).

The Customer (Dr. Pepper) also published a reference on the Oracle customer reference page.

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