At the end of last Month the Oracle MBX Conference was held for two days in Las Vegas. The Keynote was held by SVP Steve Miranda. The Replay of the keynote is available at: MBX Conference
The starting theme of the keynote was the was presented by Charlene Li, who described the current wave of disruption by companies which are focusing on digital transformation. For companies it is not only important to manage the business of the current customers, but also need to know were future customer are going to be. This digital transformation does require a business strategy, but this strategy requires a solid culture of change and improvement within the company. Thus, a solid company culture will always be the prerequisite of any business strategy.
Digital Transformation also requires agility and speed of innovation and this may not be achieved by traditional large scale enterprise system, which are installed on-Premise like eBS, Peoplesoft or Siebel.
Agility and speed of innovation are the core principles of Cloud Applications, as explained by Steve Miranda who answered the Questions of: Why Cloud? And Why Oracle?.
While for the development of traditional on-Premise Applications Market Advisory Boards and Feedback circles were held with customers, the feedback was limited: since a customer may not always be on the current release e.g. a Year behind the current release and a feedback circle was only once a quartet. Thus, the feedback was eventually more anecdotal then factual. With a Cloud Application, all 17.000 customers are updated within a fixed timeframe to the same release (by Oracle) and while Oracle cannot access the data, the development team can assess the adoption and usage of product features. Thus, the feedback loop is much shorter and additionally there is not so much a incentive to focus on features which are easier to market, but features which are really used by the customer.
And Why use Oracle Cloud?
Even thought the customer may only work with the Application, the Application is built on top of a layer of Hardware, Operating System, Virtualization, Middleware and other technology stacks. Oracle owns all technology layers below the Application and can create a tightly integrated Cloud (technology stack). From a breath of perspective, Oracle is probably the only company to offer a HR, ERP and CRM Cloud Services. Also, Oracle offers innovative solutions at the top end of Chatbots and Digital Assistance; The current Cloud may be extend by integration with Amazon’s Alexa to allow Managers to make voice requests or enter into conversations for approve HR request within their approval flow of the HCM Cloud, also expense receipts can be photographed with the smartphone and the expense form will be pre-filled based on picture recognition as demonstrated on stage.